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Programs By Primary Focus
When the market changes, your solutions should change with them.
Because of our extensive industry marketing knowledge, at Web Rent Pro we realize that you need to be able react to the market in real time. We designed the following programs to answer a multitude of issues your portfolio may experience throughout the sometimes sporadic leasing cycle. The thing to remember is that every program in one way or another addresses most of these key marketing issues, but more importantly the flexibility of these platforms will allow you to shift your "communities focus" when you see fit -Without experiencing penalties, fees, or any other additional expenses.
DECREASE COST PER LEASE — From increasing your leasing opportunities to decreasing your cost per lease, Web Rent Pro’s "budget conscious" program will help you spend less while maximizing your results!
STRATEGY
It’s all about the numbers, right? This program will increase your leasing opportunities and maximizing your cost per lease by driving more traffic to your asset over an extended period of time from a multitude of resources.
TACTICS
| > Web Smart™ Lite platform w/ hosting |
> Contact information |
| > Summary page of community |
> Corporate links |
| > Training program of system |
> Email links |
STARTING AT $50 / mo.
ADD-ON CONSIDERATIONS
INCREASE OCCUPANCY — This program is by far one of our most requested programs primarily due to the high results it delivers. With this package, you’ll see a fast return on investment, increased leasing opportunities, and results within weeks after implementation.
STRATEGY
When you use our proven formula of marketing your unique selling features– increasing occupancy is simple. Web Rent Pro will work together with your teams to showcase each asset’s distinctive attributes. Not only will we separate your communities from their competition, we will communicate to your prospects why your unique asset is in a class all by itself.
TACTICS
| > Web Smart™ platform w/ hosting |
> Trackable Marketing Landing Pages |
| > SEM Advanced |
> Integrated Lead generation |
| > Leasing CRM |
> Branded Email Communication |
STARTING AT $200 / mo.
ADD-ON CONSIDERATIONS
DECREASE RESIDENT TURN OVER — With the average cost of bringing on a new resident over three times as high as keeping an existing one, it’s no wonder why you would want to focus your efforts at decreasing your resident turnover.
STRATEGY
Web Rent Pro’s strategy starts where it should, with your residents. By implementing our Customer Relationship Manager, you can streamline your resident communications and track all information and interests down to each individual. Additionally, this program allows you to easily track and record each resident’s profile history. From what initially attracted them to your community to their favorite hobby, you’ll have access to all the information you need to establish, create and maintain a one-to-one relationship with your entire community from day one -not 30 days prior to their lease expiring.
TACTICS
| > Web Smart™ platform w/ hosting |
> Customer Profiler |
| > Customer Relationship Manager |
> Automated Task Lists |
| > Branded Email Communication |
> Software Integration Possible |
STARTING AT $200 / mo.
ADD-ON CONSIDERATIONS
INCREASE BRAND AWARENESS — Online branding is a refined science. Simply changing a logo or header graphics doesn’t qualify for branding. Web Rent Pro has the experience to create your own unique brand and leverage that brand to differentiate your community from your competition for dominant exposure. When your potential residents are able to both connect and identify with your name and brand recognition, pricing won’t matter!
STRATEGY
Prominently position your management company to prospect and current residents alike by increasing brand awareness for your individual asset. Additionally, Web Rent Pro will leverage their proven tactics to generate additional opportunities to boost additional revenue streams within the entire portfolio.
TACTICS
| > Web Smart™ platform w/ hosting |
> Integrate to ILS companies |
| > Corporate branding available |
> Prominent Corporate links |
| > Search Engine submission |
> Cross Pollination Branding |
STARTING AT $100 / mo.
ADD-ON CONSIDERATIONS
DRIVE MORE QUALIFIED LEADS — Quantity vs. Quality? Which is preferable? The answer - is both. In a perfect world, every prospect would lease. But the truth is, not every prospect will be a perfect match for every community. Web Rent Pro allows you to leverage our knowledge of your target demographic to generate more qualified leads. Our philosophy – More qualified traffic = More qualified leads = More leases = More revenue.
STRATEGY
Web Rent Pro knows there is strength in numbers. Simply put, the greater the exposure the greater the return. We also understand the needless time wasted on those prospects that simply are not qualified. With Web Rent Pro’s tracking capability we’ll provide you with detailed trends analysis on the consumer behavior of your target audience. One of the most valuable benefits you’ll experience is the ability to communicate your community’s strengths and attributes directly to your potential residents online allowing them to pre-qualify themselves, enabling your leasing professionals to concentrate on those prospects who are qualified!
TACTICS
| > Web Smart™ platform w/ hosting |
> Integrate to ILS companies |
| > Corporate branding available |
> Marketing Landing Pages |
| > Search Engine Marketing Advanced |
> Leasing CRM |
STARTING AT $200 / mo.
ADD-ON CONSIDERATIONS
BUILD LONG TERM RELATIONSHIPS — From initial contact throughout the term of the residency, Web Rent Pro will empower your onsite professionals to consistently build long-term relationships that produce long-term dividends.
STRATEGY
Increase effectiveness of both internal and external communications for onsite professionals through our integrated CRM solutions. By empowering the on-site professionals with custom, branded email communications that are tracked and recorded in every resident’s profile record throughout their lease term, they will single handedly be able to extend the lifetime value of each resident throughout your portfolio.
TACTICS
| > Web Smart™ platform w/ hosting |
> Custom Email Addresses |
| > Customer Relationship Manager |
> Branded Email Communication |
| > Management Software Integration |
> Task List Management |
STARTING AT $200 / mo.
ADD-ON CONSIDERATIONS
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